Index LR — NET
Luke Frith-Powell / Luk Rix Studio
Independent creative practice.
Fashion, object, film,
art direction, photography.
London.
Operating since 2016. Previously Gentle Mutilation.
Studio work credited as Luk Rix Studio.
Available for commission and collaboration.
01 — Fashion & Object
02 — Art Direction
03 — Photography
04 — Film & Moving Image
05 — Graphic & Digital
06 — Architectural & Commercial
Selected Work 06 / 2020–2025
Café Paradiso
VinylPrint
Mykki Blanco / Transgressive Art Direction 2021 +
Client
Mykki Blanco
Format
Vinyl LP 12"
Discipline
Art Direction
Year
2021

The concept emerged from a napkin — literally. A real diner napkin, sourced from a specific café, photographed under cellophane. The sleeve becomes its own found object: printed on uncoated stock, the image sits slightly behind the surface. Nothing is designed that didn't already exist.

Art direction, photography, print specification. Offset lithography on 280gsm uncoated. Vinyl: black 180g.

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GBIUS Inaugural Pin
ObjectEdition
GBIUS Object Design 2022 +
Client
GBIUS
Format
Hard Enamel 38mm
Discipline
Object / Industrial
Edition
250

Form derives from an axial sonograph — a cross-section of sound mapped as landscape. The Pearl River Delta as seen from orbital altitude, compressed into a 38mm hard enamel object. Six colour fills, gold plating on the metal base.

Concept, form development, production liaison. Manufactured: Pearl River Delta. Edition of 250.

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LORE
FilmStyling
Independent Art Direction 2022 +
Type
Independent Film
Format
Short / 16mm
Discipline
Art Direction
Year
2022

Art direction, costume, set dressing for an independent short. Visual language draws on post-industrial British landscape — concrete, wool, water. Everything worn was sourced or made. Nothing borrowed from costumiers.

Art direction, styling, set dressing. Shot on 16mm Kodak Vision3. London, 2022.

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Bloobouba / Kxiikxxikiii
FragranceIdentity
Luk Rix Product / Identity 2024 +
Brand
Luk Rix
Format
EDT 50ml
Discipline
Product / Copy
Status
Pre-Order

Two EDT fragrances as the inaugural Luk Rix scent objects. Names are phonetic — spelled to be sounded rather than read. Each ships with a multilingual notes booklet across nine languages. The booklet is the product as much as the bottle.

Creative direction, naming, packaging concept, multilingual copywriting. Bottled in France.

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Hardwear Objects
ObjectMetal
Luk Rix Industrial Design 2024 +
Brand
Luk Rix
Materials
Al / Steel / Bronze
Discipline
Object Design
Year
2024

Machined aluminium lighter case, stainless steel key fob in solid bar stock, cast bronze ear weight. Each piece is a study in weight and finish — how an object sits in a hand, resists being put down.

Object design, material specification, production liaison.

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Softwear Collection
FashionRTW
Luk Rix Fashion Design 2024 +
Brand
Luk Rix
Format
RTW Collection
Discipline
Fashion / Garment
Year
2024

Cotton heavyweight hoodie, PureSilk performance hoodie, London trench in leather and cotton duck. Heavy weight fabrics cut to a relaxed architectural silhouette. Industrial material, couture construction.

Design, pattern development, material sourcing. Manufactured UK and Portugal.

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Archive — Photography 2018–2023
Gentle Mutilation Era @gen.mut / 2016–2022
Previous chapter. Work produced under the Gentle Mutilation identity. Retained as record.
Lookbook 001
Editorial 2019
Object Series
Lookbook 002
Info Studio / Practice
Luk Rix Studio
Luke Frith-Powell
Luk Gentle / Gentle Mutilation / @gen.mut
London, UK
2016 — Present
Fashion, Object, Art Direction, Photography, Film, Graphic
Clients available on request
lukrix.com
@gen.mut
bowtime.studio
Contact Commission / Press / Collab
[email protected]
For commissions, collaboration enquiries,
press, and archive access requests.
London-based. Available internationally.